Amazon is one of the biggest online retailers today and to stay competitive, they must keep their e-commerce websites as “green” as possible. The latest “green” move is to implement a program called Amazon FirePow 2.0. Basically, this new program allows consumers to shop more products from other companies online. Amazon will continue to monitor the performance of its competitors, and this effort may help them make some inroads into Google and Yahoo, two of the most popular search engines.
Amazon has already implemented some changes to its website. It’s removed products from its two largest shopping sites–the auction site and the new Web site–which may have helped its gross revenue increase slightly. And it may have lowered its advertising rates.
But customers are not only interested in Amazon’s moves. Other large retailers are looking for an advantage in the battle over Web traffic. Walmart, for example, recently announced that it would start selling food items from grocery items on its Web site. Other companies are watching closely too. They’re wondering how Walmart can get more of its groceries and other products to its customers without costing more money.
In fact, Walmart may be helping itself out. Many of its shoppers were not going to buy from Walmart anyway, because of its poor customer service. By making its food purchases available on its own Web site, Walmart may have gained a new customer. Not only that, but Walmart may have gained a whole new market: food online merchants.
Amazon’s new program may also lead to increased competition among third-party Web vendors. There are already many on the Internet that provides products and services similar to what Amazon does, such as ClickBank. But those independent vendors may be able to take advantage of Amazon’s move. By partnering with Amazon, they gain access to a massive customer base. They can also use those customers to drive up sales. That in itself could bring in a whole new set of customers.
But there’s one big thing that may affect Amazon’s success at getting its online customers to buy more from Amazon. That is its inability to adequately promote its own products. Its failure to do this leaves most of its customers with no choice but to go to a competitor’s site.
This doesn’t mean that Amazon doesn’t have the creativity to promote its own products. It may not be able to create new products of its own. But it can improve the way that it sells its existing products. And by partnering with other merchants, it can also improve the experience of its customers when they shop.
The decision to open up an Amazon Marketplace store was undoubtedly a big one for Jeff Bezos. But it’s one with consequences that may prove to be a real test for the man called Jeff. Will Amazon’s new business model work in the face of stiff competition? And if it doesn’t, what will it take to turn things around?
The answer may be simpler than many think. The best solution is for Amazon to simply start providing more value to its customers. Instead of just providing a place where buyers can shop for items, it should also provide information about those products. That means providing reviews of the products, which could be displayed alongside photos and detailed descriptions.
Amazon could also provide its customers with more ways to order products. For instance, it could add the option to use its Drop Shipping program. Dropshipping allows a customer to simply “order now” and have an item shipped directly to their home. It’s a terrific way for someone who lives in Canada to buy books or toys from the USA without having to wait for the item to be delivered. It can also be helpful to those who live in different countries and can’t get their hands on specific items. If someone does order something and needs it in another country, they can have that item shipped there.
Amazon could also add more variety to its products. Currently, it sells books, DVDs and MP3s. It should expand those offerings even further. The company has long been known for launching products that consumers can’t find in their hometown stores. The addition of grocery products to its shopping cart, for example, was one big step in that direction.
Amazon isn’t the only online retailer that offers its customers tools to make buying easier. However, it is by far the largest. It’s also one of the most trusted brands in the industry. For that reason, it may be a good idea for the company to make its products more useful to buyers. After all, they’re the ones who will be spending money with Amazon. Want to start your dropshipping online business? Go to www.scamrisk.com for more details.